At a recent conference, Apple CEO Tim Cook remarked about the Google Glass saying he didn’t think there is the possibility for mass appeal. Additionally, he mentioned there are Apple products in the works which could be seen sooner as opposed to later, namely the Apple watch. The wearable device is supposed to complement the other Apple devices, namely the iPod, iPhone and iPad. The watch is apparently going to make reading e-mails and other tasks possible.

Apple continues to be a popular brand around the globe thanks mainly to the user friendly devices along with a brilliant marketing plan. The demographic the firm targets are the seventeen to thirty year olds and success has come from developing the next hip electronic gadget to own. Along with purchasing an electronic gadget from Apple, one should also consider gadget insurance to protect that gadget. It is quite affordable and can be automatically withdrawn from a bank account each month, making paying the premium a breeze.

Cook commented further on the Google Glass product saying: “I’m interested in a great product. I wear glasses because I have to. I don’t know a lot of people who wear them because they don’t have to.”

He went on to comment further on the possibility of an Apple watch hitting the market within the near future, saying: “If we asked a room of 20-year olds to stand up if they’re wearing a watch, I don’t think anyone would stand up.”

Regardless of the type of gadget which is currently with you, protection of that device from theft and damage is imperative. No one wants to fall victim to theft or the chance occurrence of an electronic gadget being dropped and subsequently damaged. These things happen daily and it happens more often than most people think. Protect your expensive gadgets with gadget insurance today!