The uSwitch.com Mobile Tracker report for May, which is based on sales, pre-orders and live searches, found that although the Apple iPhone 5S has remained the country’s most popular phone for its eighth consecutive month, it could potentially be shaken from its top spot by the Samsung Galaxy S5.
The Galaxy S5 only went on pre-sale in early April, but has already taken third place in the Mobile Tracker report, overtaking the Galaxy S4 and proving to be very popular among British consumers.
However, while Samsung might be pleased to take up half of the top ten, Apple still appears to be the dominant brand; it makes up three of the top 5 smartphones, with the iPhone 5C holding on to second place and the iPhone 4S taking fifth place.
Together, Apple and Samsung produce eight of the ten most popular smartphones in the UK, but the newly-released HTC One 8 managed to scoop sixth place, with the Sony Xperia Z2 taking eighth place.
Future charts could see other competitors bite into Samsung and Apple’s market share – the Huawei Ascend P7 could prove popular after its summer release date, while LG’s forthcoming G3, which boasts better size and definition than the HTC One M8, Samsung Galaxy 5 and Sony Z2, looks set to be eagerly snapped up by tech enthusiasts.
The Mobile Tracker chart also reveals that Brits are particularly willing to fork out more money to receive a top-of-the-line smartphone. Budget models, such as the Google Nexus 5, have struggled to make an impact in the Mobile Tracker chart, while the top-of-the-line iPhone S5 has shown itself to have an enduring popularity.
While the Galaxy S5 could potentially remove the iPhone 5S from its throne, the biggest contender to the crown is the forthcoming iPhone 6, which looks set to be released in September. This smartphone will be a complete redesign from its predecessors, featuring an even more attractive iPhone cover and far more powerful internal components.