The mobile phone war continues as last year marked a significant increase in the amount of usage of the latest and greatest mobile communication device ever developed – the smartphone. Consumers worldwide are keeping the mobile phone manufacturers busy by satisfying their appetites each and every month. Samsung is maintaining a leg up on the competition by securing 30% of the market share across the globe. Apple and Nokia, although offering high quality products with the technology to match it, are still trying to keep pace. Overall, global shipments of smartphones grew by almost 45% last year, according to Strategy Analytics. The need for gadget insurance has never been stronger. It is the most proactive decision any mobile phone user can make regarding their costly investment.

A record 700 million smartphones were shipped during the year 2012. The mobile phone industry keeps demonstrating the demand for high tech toys is just beginning. First, the smartphone causes a mobile revolution. Next, the tablet comes along and puts the power of a laptop and the portability of a smartphone into one device. Along with all the mobility and power of these devices comes the chance of damage or theft. That is where gadget insurance can be such an asset. The cost of gadget insurance could be the most surprising trait about it as well. A few pounds per month purchases protection and peace of mind which are hard to come by these days.

The leaders of the smartphone and other mobile device market were the same last year with some of the top names switching places. Samsung surged forward with its Galaxy S2 and S3 models. The company shipped and estimated 213 million smartphones through the year. Apple was a distance second, as the company shipped an estimated 136 million smartphones. The iPhone 5 and iPhone 4 models made up the majority of the shipments. Although Nokia should see strong shipment numbers from its latest phone (Lumia 920), its market share among the big three dropped significantly in 2012. It dropped from almost 20% at the beginning of last year to finish at 5%.

Kevin Restivo, IDC research analyst, commented on the smartphone market and competing in the space which is peppered with high caliber competition. He believes there is space however small for new companies creating and developing products with saucy marketing plans associated with

Restivo said: “The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers. Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets. A good example is Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market and passed HTC to become a Top 5 smartphone vendor.”

Competition for smartphone global market share will surely continue, as will the high tech tricks and apps which are developed for these high powered electronic devices. As more of us continue to go mobile with many electronic devices, the need for solid gadget insurance will remain. Theft and accidental damage are going to always be a possibility any time these devices are taken out of the comfort and security of our homes.– 

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