Blackberry is attempting to continue to increase its market share through the release of the latest Blackberry model, the Q10. After the release of the Z10 earlier this year to a good amount of positive feedback, Blackberry has come full circle with its QWERTY keyboard and returning to its roots. The main feature of the BB Q10 is the absence of a touchscreen and a raised keybckberry oard on the front featuring the QWERTY which became so popular on other models in the not so distant past. The company has been through some tough times recently, including a few delays of the release of the Z10. Many Blackberry loyalists have put the tough times to the side and returned to support the company. This new phone should add to the positive tone Blackberry is carrying into the summer months.

This phone can be added to the long list of electronic gadgets which need to be under the protection of reliable gadget insurance. For only a few pounds each month, gadget insurance can become part of the blanket of protection which all of us are looking for regarding our electronic gadgets. Accidental damage and possible theft are both real concerns when we take our gadgets out and about. Electronic gadgets are integrated so deeply into most people’s daily schedule that phones and laptops are seen in all public places. Smartphones such as the Blackberry Q10 are just as vulnerable to damage from exposure to the outside elements. Mobile phone insurance can become a useful tool to deal with the peace of mind which can be challenging when working with small electronic devices.

Blackberry users who are used to a raised keyboard will likely be purchasing one of the new models, which will be available from the end of April. The phone will be 4G enabled and will have most of the same features which users are now raving about in regard to the Z10 released earlier this year.

Graham Stapleton, with Carphone Warehouse, commented on the appeal of the new phone, saying: “The new BlackBerry Q10 takes everything that’s great about the recently launched BlackBerry Z10 and adds a physical QWERTY keyboard – perfect for users who still prefer the physical push of a button when using their devices.”

Competition within the smartphone market is keen and will no doubt remain that way for months to come. Blackberry is planning on the new Q10 to compete favorably with the handsets which Apple and Samsung are now marketing. This will be a tough order due to the amount of technology both companies now have to offer the everyday consumer.

Smartphones have taken a commanding position relative to many other small electronic devices available on the market. They are like small computers able to process many different functions simultaneously and still being able to carry out the simple task of making a phone call with ease. They are no question big investments and carry out big responsibility within the work load of any busy person. They need the cover of reliable gadget insurance and many wise users have taken advantage of it.– 

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