Facebook launches video platform
There’s no denying that our TV habits have changed in recent years. Streaming, on-demand services and mobile devices have all had a significant effect.
Business Insider UK recently revealed that teens are watching twice as much Netflix as live TV, spending, on average, 27% of their video time watching Netflix and 14% watching live TV.
Meanwhile, the rise of smartphones means many of us now don’t just focus on the TV. In fact, the Google Consumer Barometer Report revealed that three quarters of Brits use a connected device when watching TV. For those under the age of 25, this number shoots up to 93%.
So, it’s perhaps not surprising that the king of social media wants to get involved in this new way of watching TV.
Facebook has announced it is launching a new feature, called Watch, that looks set to take on TV and streaming services like YouTube and Netflix.
As Tech Crunch explains, the social media giant launched its dedicated video tab in April last year. However, this hosted the more generic News Feed videos that users were already seeing from Pages and friends.
The company is now set to change that, with its revamped video platform.
A new Watch tab will soon offer users a range of shows, including some original content that has been funded by Facebook. The feature will also be heavily personalised, enabling users to discover new shows based on what their friends are watching, BBC News reports.
Watch will make it easier for users to discover videos outside of their feed, create watchlists, and provide viewers with better ways of following shows created by artists, brands and publishers.
And of course, it wouldn’t be a Facebook feature if there wasn’t some element of social interaction. The feature will enable users to see comments and connect with friends and dedicated groups for shows.
In a Facebook post, the company’s founder and CEO, Mark Zuckerberg, said: “Watching a show doesn’t have to be passive.
“It can be a chance to share an experience and bring people together who care about the same things.”
Content in the new video platform will be organised into sections such as “most talked about” or “what’s making people laugh” – which will be based on how many users click the “haha” emoji reaction on the video, the Guardian explained.
The original programming that will be available on Watch will include:
• Tastemade’s Kitchen Little – a cooking show depicting kids watching a how-to recipe video, then instructing a professional chef how to make the dish.
• Mike Rowe – Rowe rewards people who have done great things for their community by giving them a special experience.
• Billboard’s ‘How it Went Down’ – a documentary series where musicians share “crazy” stories.
• National Geographic’s ‘Safari Live’ – live safaris led by National Geographic’s guides.
We’ll have to wait and see how well users react to the new feature but many are already suggesting the revamped video platform is a way to get people to spend even more time on the network.
The social media giant is rolling out Watch to selected users in the US, before bringing the platform to its two billion users.