Apple looks set to shake up its iPhone release strategy, according to a forecast report released by J.P. Morgan.
A twice-yearly release schedule would help the company better compete with other device makers that launch new phones throughout the year, and also provide the flexibility to change designs more quickly in response to market feedback.
“Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch,” J.P. Morgan analyst Samik Chatterjee wrote.
The analysts also made predictions for Apple’s 2020 iPhone lineup, saying that they expect four new models to be released in September 2020.
These devices would come in a range of sizes, including one measuring 5.4 inches, two at 6.1 inches and another at 6.7 inches.
“We expect the two higher end models (one 6.1”, one 6.7”) to include mmWave support, triple camera and World-facing 3D sensing, while the lower-end models (one 6.1”, one 5.4”) will include support for only sub-6 GHz and dual camera (no World-facing 3D sensing),” Chatterjee wrote.
All four are anticipated to come with OLED screens and support 5G networks, and the largest iPhone may also have sensor shift technology, which allows for better quality videos and photos when capturing motion.
It’s thought that the increased screen size options and 5G support could encourage current iPhone users to upgrade.
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