Although Apple’s dominance over Samsung may make the headlines and paint the South Korean tech giant as the David to Apple’s Goliath, Samsung’s successes can’t be downplayed. A Localytics report pointed out that Samsung controls 65% of the international Android smartphone market, dramatically surpassing competitors LG Electronics, which hold 7% of the market, HTC, which owns 6%, Sony, which has 5%, and Motorola, which has just 4%. The remaining 13% of the global market is controlled by smaller manufacturers.
Most of Samsung’s success is down to the Galaxy S Series, which has sold more than 160 million units across the globe and represents nearly 50% of Samsung’s market share and 30% of all Android phones currently in use. The S3 Series is Samsung’s most successful line, holding a 15% share of the Android market; while the S4 is the most recent, it shares 10% of the market, perhaps due to increased competition at the time of its release.
Localytics predicted that the up and coming Galaxy S5 – set to be released in April – will be another great success for Samsung, but could dampen the global dominance of the S3 Series.
However, the global smartphone market could look different in the near future, and Lenovo appears set to shake the sector up massively. Sources from the Taiwanese company’s supply chain said to DigitTimes that Lenovo could be the world’s second-largest smartphone manufacturer in the near future following its acquisition of Motorola Mobility – the Lenovo brand sells well in China and in emerging markets, while Motorola Mobility has built up a strong reputation in Europe and America.
Samsung may also move out of developing Android products in the future, and is reportedly looking into using the Tizen OS, an open-source operating system Samsung developed in collaboration with Intel. Tizen has a lot of advantages over Android, including better features, improved user control, and an enhanced aesthetic quality. Samsung says Tizen is part of a “multi-OS strategy” and that it has no intention of completely severing ties with Google in the future.