Postcards may seem to be going the way of the dodo thanks to the ubiquity of smartphones, but there’s life in this method of communication yet!
AA Financial Services have found that over a quarter of holidaymakers (27%) send postcards to their family and friends during their time away, with this practice slightly more commonplace among people under the age of 35 (31%). However, its popularity is vastly surpassed by that of text messages, with 55% of people saying they send text messages to their loved ones while abroad.
Texts are the most popular way for tourists of all age groups to contact people back home, the research discovered – while 69% of under-35s said they would text people on holiday, more than half (54%) of over-65s also said they did so.
Furthermore, 40% said they tend to email people on their holidays – something they may be able to do for free using Wi-Fi – while 36% said they would typically make a phone call.
While younger holidaymakers might be particularly likely to send postcards, they’re also far more likely to get in touch with people using social media platforms – 48% said they communicated with their friends over Facebook while on holiday, while 6% used Twitter and 3% used Instagram. This compares with 17%, 2% and 1% among all adults.
Overall, around one fifth (18%) of respondents said they generally don’t try to contact their family members and friends while on holiday. Under-35s were particularly likely to want to stay in touch, with just 9% saying they typically remain out of contact on holidays, while 22% of respondents aged 45 to 54 did.
AA Financial Services Director Mark Huggins said that a lot of people send loved ones a text when they arrive to let them know they reached their destination safely. Nonetheless, he argued postcards are a “keepsake,” calling them “much more personal” than emails and texts.