Top Instagram tools
Whether you’re using it for personal or business use, there’s no denying that Instagram can help build and define a brand. Even regular users can soon find themselves becoming a brand through the app – here’s looking at you Grumpy Cat!
But in order to reach this level of Insta-fame, users need more than just a perfect photo.
To help your account stand out from the other 700 million monthly active users, there is a plethora of tools to make use of. Here are some of the best:
As the Instagram-savvy can attest, Instagram is all about the hashtags. Instagram will only allow users to use up to 30 hashtags, so you need to make sure you get it right, if you want to see the results.
TagsForLikes, which is available as an app for iPhones and Android devices, curates Instagram’s most popular hashtags and organises them into categories and subcategories.
According to Buffer, photos that receive the most interactions have more than 11 hashtags. So, with this handy little app, you’ll be sure to see some high interactions.
Once you reach Insta-fame (or even on your way to the top), a scheduling tool is a must-have. These tools will enable you to make sure all your posts stick your chosen Instagram aesthetic, let you manage your posts and schedule them in, so you don’t have to scramble around trying to make the perfect post.
Unfortunately, Instagram doesn’t allow these tools to post on the app on your behalf, but Hootsuite will let you schedule the time of your post, the photo you want to use, and write and caption. A notification when then remind you to post and you can copy and paste your tag straight into Instagram.
Hootsuite also comes with a whole host of other handy features, such as allowing you to see your competition, and its search streams will help you build a community of followers.
Instagram is all about the photos, and while it is well-known for its selection of filters, you might need to do some proper editing before you head to the app.
VSCO is one of the most popular (and one of the best) apps for taking and editing photos. It’s simple to use but the results are breath-taking photos. Using the app will also enable you to use one of Instagram’s most popular hashtags – #vscocam.
Instagram can be a great platform for retailers or craft enthusiasts, helping them to showcase their products. And, thanks to Foursixty, users can sell their products on Instagram by linking them to their product page.
The app also enables customers to add items to their carts, so they don’t have to browse the internet trying to find your site.
Whether we like to admit it or not, there’s a part of all of us that wants to know how well we’re doing on Instagram.
With Social Bakers, brands and curious Instagram users can view their Instagram analytics for free. This will enable users to see statistic on their photos, filters and hashtags, engagement stats, and see what their top posts are. All of which can be used to help users improve their engagement and reach.